utm_medium=social: This is the second parameter, specifically for the channel the visitor came from (in this case, social).&: This denotes that another UTM parameter will follow.
utm_campaign=blog_post: This is the first UTM parameter, specifically for the campaign the visitor engaged with (in this case, a blog post campaign).
#Flowvella and hubspot software
?: This signals to your analytics software that a string of UTM parameters will follow. Here's a URL with its own UTM code: ?utm_campaign=blog_post &utm_medium=social&utm_source=facebook UTM codes can be overwhelming at first, so let’s take a look at an example. Building a UTM code, however, can tell you how much of that traffic came from Facebook or even a particular post on Facebook. If you're promoting a campaign on social media, for example, you'll know how much traffic came from social media. HubSpot Marketing Hub provides you with these high-level sources of traffic, but UTM also helps you drill down into specific pages and posts within these traffic sources. What does a UTM code tell me that I don't already know?" Now, you might be thinking, "Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels. UTM codes are also known as UTM parameters - or tracking tags - because they help you "track" website traffic from its origin. Marketers customize this text to match the webpage this URL is linked on in order to attribute the success of that campaign to specific pieces of content. UTM (Urchin Tracking Module) codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.
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